2012 Honda Civic | 9th generation Honda Civic launched
LAHORE:
Honda Atlas Cars Pakistan launched the much awaited, most competitive
new model of 9th generation Civic at a ceremony attend by a large number
of people here on Tuesday.
Chairman, Atlas Honda,
Yousaf H Sherazi and President and CEO of the Company Takeharu Aoki
expressed company’s long lasting commitment with Pakistan in economic
growth and induction of new modern technology vehicles every time in
Pakistan.
The new civic was introduced by the General
Manger of the company Ayaz Hafeez in his detailed presentation in which
he expressed about enhanced aerodynamics, elegant simplicity of exterior
design and enriched ergonomically designed sophisticated interior.
It
brings with it an armory of innovative features. Intelligent multi
information display (i-MID), Steering wheel with audio and cruise
control functions, automatic climate control air conditioning, ECON mode
for fuel efficiency, immobiliser with alarm security system and a
unique jackknife key with trunk opening function are salient. Industry
leading Euro 4 emission standard on all Honda cars and Dual SRS (air
bags) on all civic models have also been equipped, he briefed the
audience about the features of the new 9th generation Civic model.
Chairman
Honda Atlas cars Yusuf H Shirazi reiterated his confidence in Pakistan
and its economic potential. He underlined that the Honda Atlas quality
is an attitude aimed at winning customer acceptance, trust and goodwill,
gains being a long term objective. A direct contribution of 19 billion
to government exchequer by the grouping addition to indirect was
mentioned. He drew attention towards the inconsistent government
policies, pointing out import of used cars which not only fleeced the
customers but also retards industrial development. He said that the used
cars import fill pockets of a few opportunists against the long term
investments made by the automobile industry. He emphasised that Honda is
all about accepting challenges, but let the challenge be fair, even and
contributive in nature.
Takeharu Aoki, President and CEO,
gave an overview of Honda and its attention to creating technology that
is at the forefront of innovations. He spoke about the milestones
attained and hardships faced by Honda Atlas cars. We were proud of
producing the 200,000th car in July this year, he said. Inconsistent
government policies and the retarding effect of used cars import had
affected the company, Aoki added. “We are not in any competition as we
know that our standards are not being touched by any other company”,
Aoki said.
New Honda Civic is available in seven different
colors. The price range started with Rs1,969,000 for i-V TEC manual
transmission and goes up to Rs2,319,000 for VTi Oriel Prosmatec
Transmission.
2012 Honda Civic Sedan: Exterior Pictures
2012 Honda Civic Sedan: Interior Pictures