Henrik Fisker: too many pure electric car models; Karma production re-starting "soon"
Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" He
wasn't all sunshine and rainbows, though, as he talked about his
company to the assembled ECC members and media. Fisker said that the
company's first (and thus far only) model, the Karma, was specifically
designed to not look like any other luxury vehicle on the market. He
admits this choice both limits the appeal and makes a statement, thereby
attracting a specific type of buyer. "[The style] means you're going to
have a smaller market, because you appeal to people who dare to be
different, who dare to show that they are buying a new type of brand, a
new type of technology," he said.Whatever it looks like, Fisker believes
plug-in powertrains are the right mix for today's market. A plug-in
hybrid with around 50 miles of range can drive without any gas on a
daily basis but still take you for long trips on the weekends, he notes.
"There is not a lot of demand for pure electric cars, but I think you
can see hybrids are on the rise and I think plug-in hybrids will be the
next big step," he said. Since he wants
Henrik Fisker: too many pure electric car models; Karma production re-starting "soon"
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
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| Henrik Fisker too many pure electric car models; Karma production re-starting soon |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" rear view |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon"speach |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
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| Henrik Fisker: too many pure electric car models; Karma production re-starting "soon" |
