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Lancia Ypsilon ELLE "2011" | Review in-ex.
Year : 2011.
Description
: The Lancia Ypsilon continues to cause a stir, confirming its place as
a true icon of Italian design. This time, it is the turn of the new
Ypsilon ELLE show car, an original version created from a collaboration
between Lancia and the ELLE brand, a symbol of modern femininity that
sets trends each season with a vast range of women’s clothing and
accessories. Much more than just a name, it represents a unique
lifestyle and a dynamic, modern and positive existence. ELLE embodies
the modern woman: active and feminine, spontaneous and decisive, with a
global outlook. Present in more than 80 countries worldwide, ELLE
products are sold at selected retailers and the major European
department stores.
Lancia has identified fashion as a preferred area of marketing that
represents a key element of brand positioning. The link between Lancia
and fashion is clear from its cars (like the Ypsilon Moda Milano,
Ypsilon Versus and Musa Poltrona Frau), its adverts starring icons of
Italian fashion like Stefano Gabbana and Carla Bruni, and the many
industry events it sponsors. What’s more, Lancia and fashion are two
showcases of Italian design with shared values including talent,
creativity and innovation. In other words, the ingredients that have
made Italian style famous the world over.
Pic. Interior Cars !
Interior car :
The customisation of the car really shows on the inside. The special
purple leather and Alcantara upholstery - another colour currently
gracing the catwalks - features an art composition with the word ELLE
appearing ton-sur-ton on the middle part of the seat. The upholstery is
further enhanced by contrasting stitching with bright white leather
piping. The interior carpentry was done using a technical material that
is also bright white and feels like a fabric. The cool colour scheme
continues on the easy-chrome interior displays and central console,
which features the purple gear stick gaiter to match the seats and the
gemstone. Finally, the interior of the car is made even more exclusive
by the bright white Alcantara upholstery on the upper part of the
central pillars and the whole roof panel, as well as by the Velour
floor mats with leather edges.
Pic. Exterior cars !
Pic. In front !
