the class carhonda sport
Posted by Luke iMan
Saturday, December 01, 2012
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Honda R&D
Americas, Inc. has opened an Advanced Design Studio in downtown Los
Angeles for the creation of future Honda and Acura automobile and
mobility design concepts.
The studio, one
of three Honda maintains in the Los Angeles area, was previously
located in Pasadena, Calif., and is expanding the scope of its
responsibilities, taking on a lead role within Honda R&D’s global
advanced automobile design activity.
“This new
facility in the heart of Los Angeles’ very progressive and high-energy
fashion, arts and cultural scene is a great place for designers to be
able to think about the challenge of future design,” said David Marek,
division director of auto design for Honda R&D Americas.
“In addition to
styling, we’ll be looking at changing consumer lifestyles and
attitudes, and the multitude of other factors that will impact our
designs of the future.”
Honda R&D
Americas operates three distinct design studios as part of its Los
Angeles Center – the new Advanced Design Studio in Los Angeles, and two
Torrance-based studios, the Honda Design Studio and Acura Design Studio,
which are responsible for the styling design of new Honda and Acura
vehicles.
The new Advanced Design Studio is a 6,500-square-foot, futuristic and creative workspace focused on the theme of mobility.
It includes a
conference room fashioned from a shipping container, and a louvered
projection wall showcasing both new and classic Honda product designs
and technology.
The studio is
equipped with the latest computer-aided design tools allowing designers
to realize their ideas rapidly in virtual and physical space. Full-size
models and prototypes are created through collaboration with the
company’s Torrance-based operations.
Honda R&D
established Advanced Design Studio in 2006, in Pasadena, Calif. The
studio developed numerous concept vehicles that were showcased at the
Los Angeles Auto Show, including the REMIX small sport concept (2006),
the three-seat FC Sport hydrogen sports car (2008), and the Honda
Personal-Neo Urban Transport (P-NUT) city coupe concept (2009).
