Company : Tata Motors
Brand Analysis Count : 501
Another Indian brand has moved from a sub-brand status to an Independent
brand. Tata Motors has upgraded the Grande brand to an independent
brand status delinking it from Sumo Brand. Tata Sumo Grande was launched
in 2008. the brand was expected to raise the sagging fortune of Tata
Sumo.
Tata
Sumo which was launched in 1994 was a poster boy in the Multi-Utility
Vehicle segment. The brand became hugely popular in the Taxi segment .